I'm a sucker for good packaging design. I have a closet full of packing both vintage and new (I do plan to do something with them when I get the studio set up) and I am probably the only one that comes back from London with as many empty packages as I do gifts. So you can image my delight in discovering Pearlfisher. They are the firm behind some the best packaging designs. What brought me to their site was this campaign on Lovely Package.
I really like the whimsy of it and how clean the design is. I wish more companies recognized the effectiveness of white space.